Turn away or take action?

We are faced with this dilemma every single day.

From the moment you turn on the news, scroll your Facebook feed, walk the streets of your community or simply have a chat with someone, there are countless opportunities for you to listen and take heed, or to disconnect and disengage.

Freethinker Co. works with the people who couldn’t ignore the pull. When faced with the crossroad, they chose to pursue rather than cower.

They decided to lead instead of turning a blind eye…


Freethinker Co.

We are a communication consultancy that supports start-ups and established businesses, charities and NGOs, publications, learning institutions, social enterprises, and creatives (you name it) to communicate to make a difference.

We provide copywriting and copyediting, communication consulting and writing mentorship to elevate your message, amplify your impact and advocate for positive change.

Ultimately, we give you a voice but the way we do, well, it’s a little different…


Freethinker Co. breaks the mould on dominant narratives, which have been recycled (and upcycled!) for generations upon generations. Those stories which are not stories founded in truth, but rather driven by fear of difference, otherness and the unknown.

You know the ones… the ones, which tell you that ‘boat people’ are not welcome, that youth are too young to be change agents, that your health and wellbeing is second to others, that your gender determines your access to opportunity, that religions divide, that the elderly have no voice, that sexuality is black and white, and that our earth will continue to support us despite our continued abuse of it… The list goes on and on.
Those types of stories sustain injustice, praise the status quo and celebrate limited thinking, and frankly, we believe the world is far too beautiful to be filled with such nonsense.

The problem though is that these are ‘dominant’ stories for a reason. They are accepted by the majority of people and can only be changed by introducing a new formulaic – one founded on the idea of conscious storytelling.

If we tell stories consciously – with well-researched information, creative vision, great awareness of the issues, sensitivities and lessons at play, and share the message with an intention to create a shift in perception for the greater social good – this is how we can change the world.

One conscious storyteller at a time.


Freethinker Co.

You’re probably brimming with questions now. Let us help you out…

If you’re wandering, ‘what is conscious storytelling and how does it work’, come explore our Conscious Storytelling Map – the crux of how we tell stories and why!

If you want to know who is a Freethinker, let us clarify (Hint: We’re guessing you considering you found your way to our traps).

If you want to communicate to make a difference in your community, industry and across the world, let’s converse because we have a lot in common. These are our services:

We also have a direct Give Back Policy . Learn how you can help an Afghan female journalist get heard by choosing to collaborate with Freethinker Co.

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